At Praktika, every learner starts by choosing a tutor—a digital guide with a personality, accent, and way of speaking all their own. Learners can switch tutors at any time. With so many to choose from, the interface needs to help them find someone they feel comfortable learning with.

User behavior revealed a few clear patterns:

• Learners need to grasp the differences between tutors without reading long profiles.

• The decision happens in seconds, so the interface should keep up with them.

• Extra screens interrupt the flow and create more chances to drop off.

• Visual clutter distracts from what matters most: the tutor's personality.

These findings shaped the redesign of the selection flow.

I mapped the original journey to see where learners struggled. Although choosing a tutor sounds simple, it took several steps and repeated jumps between screens.

The diagram below shows how the original flow worked.

Learners started on a screen with a list of tutors, but too little information to make a confident choice.

Comparing tutors meant repeating the same cycle several times.

Only then could they move on to their first lesson.

Going back took them all the way to the first screen.

After tapping a card, they landed on a separate profile page with another long block of information.

I redesigned each card to convey a tutor's personality at a glance: accent, professional background, speaking style, and emotional tone. The information is concise and easy to scan.

I brought the entire flow onto one scrollable screen. This removed unnecessary navigation, made tutors easier to compare, and helped learners stay focused.

I removed visual noise, reset the hierarchy, and gave the selected card a subtle highlight. The eye moves naturally through the screen without competing distractions.

I added light indicators of a learner's growing relationship with a tutor— a natural introduction to Friendship Points that needs no extra explanation.

• Funnel Conversion Rate — more learners reaching their first lesson.

• Time to Value (TTV) — less time between choosing a tutor and starting to learn.